MB-220 Training: Dynamics 365 Marketing Functional Consultant

Dynamics 365 Marketing Training MB-220

Certification: Marketing Functional Consultant Associate

You will Learn How to:

• Configure advanced settings
• Manage marketing content, templates and integrations
• Create and manage leads
• Design and create marketing forms and pages
• Create and manage segments
• Set up and launch customer journeys
• Create and manage events
• Distribute and analyze surveys

MB-220 Dynamics 365 Marketing Training

This course will review the marketing automation and campaign management application configuration needed to drive business growth. It will also dive into lead management, marketing forms and pages, segmentation, and also email marketing messages. All these pieces are tied together through interactive customer journey design, including event and survey configuration.

Is this the Right MB-220 Dynamics 365 Marketing Training for you?

This course is designed for IT or marketing professionals who want to learn how to leverage Dynamics 365 for Marketing for businesses.

Good to know before you attend this class:

Knowledge of the Dynamics 365 platform and an understanding of basic marketing automation and also campaign management principles.

Course Outline

The MB-220, known as Microsoft Dynamics 365 Marketing Functional Consultant Associate, focuses on configuring and managing Dynamics 365 Marketing. Here’s an updated outline with new modules reflecting recent changes and additions to the course:

Module 1: Introduction to Dynamics 365 Marketing

• Overview of Dynamics 365 Marketing
• Key features and functionalities
• Navigating the marketing application

Module 2: Configure Dynamics 365 Marketing

• Organizational setup
• Marketing settings configuration
• Role-based security
• Managing marketing content and templates

Module 3: Manage Marketing Campaigns

• Segmenting contacts and leads
• Managing marketing lists and campaigns
• Designing customer journeys
• Email marketing and social media campaigns

Module 4: Lead Management

• Managing leads and lead scoring
• Lead nurturing and qualification
• Converting leads to opportunities

Module 5: Event Management

• Setting up and managing events
• Webinar and event management integration
• Tracking event attendance and engagement

Module 6: Marketing Analytics

• Configuring marketing insights
• Analyzing campaign performance
• Reporting on marketing activities and ROI

Module 7: Dynamics 365 Marketing and Customer Insights

• Integrating Dynamics 365 Marketing with Customer Insights
• Leveraging customer data for personalized marketing
• Customer segmentation and targeting

Module 8: Managing Marketing Forms and Pages

• Creating and managing marketing forms
• Designing and publishing marketing pages
• Integrating forms with customer journeys

New Module: AI and Automation in Marketing

• Utilizing AI in Marketing: Implementing AI-driven recommendations and insights
• Marketing Automation: Setting up automated workflows and processes
• Predictive Analytics: Leveraging predictive analytics for better decision-making

Module 9: Compliance and Data Privacy

• Configuring GDPR and data privacy settings
• Managing consent and preferences
• Ensuring compliance with marketing regulations

Module 10: Integration with Other Dynamics 365 Applications

• Integrating with Dynamics 365 Sales
• Integrating with Dynamics 365 Customer Service
• Power Platform integration

Module 11: Marketing Resource Management

• Managing marketing resources and budgets
• Collaborating with teams
• Tracking and managing marketing tasks

Module 12: Customer Feedback and Surveys

• Designing and distributing surveys
• Analyzing survey responses
• Integrating survey data with customer records

These modules provide a comprehensive guide to mastering Dynamics 365 Marketing, incorporating the latest features and functionalities to enhance marketing strategies and drive business growth.

Related Certifications:
Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate
Learning Paths
Credly & Job Opportunities