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Rapid digital shifts in the business market have forced organizations to up their cloud game and application services. Sales teams need to discover changes in customer intent and act quickly to remain competitive. Business apps such as Microsoft Dynamics 365 and Power Platform have been successful because of the pre-trained AI models within the application, which makes it easier to deliver in right time experiences (RTE).

RTE are products, services and applications which provide the right information to the right person at the right time on their device of choice. To create RTEs, a company must connect real-time data, partner with, and open data via AI-driven analytics.

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