Customer Insights

Dynamics 365 Customer Insights is Microsoft’s customer data platform (CDP) that helps deliver personalized customer experiences. The application provides a holistic view of customers with unmatched time to insight. Gain the most comprehensive view of your customers by unifying customer data with operational and IoT data in real-time. Enrich customer profiles with first and third-party data sources.

Customer Insights helps you transform your business into a customer-centric organization by empowering your marketing, sales, and service professionals to tailor 1:1 interactions at-scale. Turnkey integrations with Microsoft and third-party applications can be used to activate real-time insights to drive meaningful actions.

Connect data from transactional, behavioral, and demographic data sources to create 360-degree customer views. Derive out-of-the-box insights with prebuilt AI models or rapidly build, test, and deploy custom AI/ML models using advanced analytics solutions at limitless scale.

Maintain full control over your customer data to ensure the highest level of data governance and compliance with a self-service, enterprise grade CDP built on Microsoft Azure. Support the General Data Protection Regulation (GDPR) and other legislative requirements and industry standards through built-in privacy, security, and governance tools.