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The customer journey has changed. Almost all B2B exchanges are done digitally today, and research suggests today’s buying groups are more diverse than ever, with millennials making up the single biggest B2B buyer group. To stay relevant, sellers need to guide and collaborate with customers remotely, understand their customers and strengthen relationships, optimize processes to reduce costs, and help teams adapt to rapidly changing environments. Review the infographic for bullet points and fast facts about the new buying reality.

View: Activate Digital Selling: Four steps to accommodate the new buyer reality

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