Microsoft Dynamics CRM Training

Marketing Automation in Microsoft Dynamics CRM 2011

Microsoft 80290

Microsoft Certification

Length:	1 Days
Published:	May 12, 2011(In development)
Language(s):	English
Audience(s):	Information Workers
Level:	200
Technology:	Microsoft Dynamics CRM 2011
Type:	Course
Delivery Method:	Instructor-led (classroom)

About this Course

This course introduces you on how to use Microsoft Dynamics CRM to extend the effectiveness of your marketing department and provides context of how to use things such as marketing campaigns, marketing lists, and campaign templates in Microsoft Dynamics CRM. It also discusses the role of campaign activities and marketing lists in campaigns and discusses how to associate sales literature, target products and price lists with marketing campaigns.

Audience Profile

This course is designed for new partners and customers of Microsoft Dynamics CRM that want to learn about the available marketing features in the Microsoft Dynamics CRM product.

At Course Completion

After completing this course, students will be able to:

Examine the benefits of closed loop marketing
Create and use marketing lists
Introduce quick campaigns and marketing campaigns
Plan marketing campaigns and create and use templates
Import leads
Associate sales literature, target products and price lists with marketing campaigns
Capture and manage campaign responses
Create and manage sales goals for individuals and teams within your organization
Use Personal Charts, System Charts, and Dashboards to analyze marketing information